005 — FRACTIONAL MARKETING

Fractional Marketing —
CMO-Level Strategy Without the CMO-Level Price Tag

The average CMO salary is $340,000+. Most growing businesses need that level of marketing leadership — not the full-time payroll. We embed as your marketing leader, director, and execution team.

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PERFORMANCE SNAPSHOT
Average CMO salary$340K+
Our engagement modelRetainer
Strategy + executionIncluded
Client rating4.9/5
ACCEPTING NEW CLIENTS
Digital Marketing Certified Google Analytics Certified Google Tag Manager Experts Certified Conversion Rate Optimizers NEARLY A DECADE 250+ Customers
THE CHALLENGE

You need this if any of these sound familiar.

You have a marketing budget but no clear strategy directing it — classic “random acts of marketing.”

You can’t justify a $340K+ CMO hire yet, but you desperately need senior marketing leadership.

You have an internal team but no senior leader to align them to actual business goals.

Your board or investors expect a marketing ROI report you currently can’t produce.

WHAT WE DO

CMO-level leadership across strategy, execution, and reporting

One accountable partner directs SEO, paid media, content, web, and stakeholder reporting — without a full-time executive hire.

STRATEGIC LEADERSHIP
Marketing audit
Channels, spend, team, tools, and attribution gaps.
ICP & buyer personas
Ideal customer definition and persona development aligned to sales.
Competitive landscape
Market analysis and positioning that differentiates you clearly.
Go-to-market strategy
Launch plans for new products, services, or market entries.
Brand messaging framework
Consistent voice, claims, and proof across every channel.
Budget allocation
Marketing spend optimization across paid, content, and tooling.
KPI framework
What to track, target ranges, and how leadership reads progress.
PLANNING & EXECUTION OVERSIGHT
90-day marketing roadmap
Priorities, owners, deliverables, and milestone checkpoints.
Campaign planning
Creative direction and launch sequencing across channels.
Vendor & agency management
Scope control, accountability, and integration with your team.
Internal team leadership
Mentoring, rituals, and alignment to revenue goals.
Marketing hiring support
Role specs, interviews, onboarding, and standards-setting.
MarTech stack audit
Tool overlap, waste reduction, and integration roadmap.
DIGITAL MARKETING DIRECTION
SEO strategy ownership
Keyword priorities, content roadmap, and technical oversight.
Google Ads accountability
Campaign structure, budgets, and CPA/ROAS targets.
Content strategy
Pillar topics, editorial calendar, and brand voice.
Email marketing
Automation flows, segmentation, and nurture sequences.
Conversion rate optimization
Funnel leak identification and prioritized fixes.
Landing page strategy
Page performance review tied to conversion and speed.
REPORTING & STAKEHOLDER COMMS
Monthly performance report
Leadership-ready plain-English summary of what moved and why.
Board-ready update decks
Investor and executive narratives on request.
ROI attribution
Revenue traced to marketing across channels — no vanity metrics.
Looker Studio dashboards
Live, always-on visibility for leadership and operators.
Quarterly strategy review
KPI reset and budget reallocation to what is working.

We direct strategy and run execution using the same tools your team needs.

Every decision is data-backed. Every report is clear. No hiding behind vanity metrics.

SemrushMarket & competitive intelligence
GA4 + Looker StudioAttribution & executive dashboards
HubSpot / ActiveCampaignCRM & lifecycle automation
Google AdsPaid search accountability
Slack / NotionCadence & documentation
AhrefsSEO research & link intelligence
Google Search ConsoleIndex & query performance
Screaming FrogTechnical SEO audits
Resend / KlaviyoEmail automation & deliverability
ENGAGEMENT OPTIONS

Three ways to engage — built for your stage of growth

OPTION 01

Ongoing Fractional CMO

Consistent CMO-level leadership without full-time overhead. Weekly strategy sessions, full marketing direction, team oversight, monthly reporting.

BEST FOR: ONGOING GROWTH
OPTION 02

Project-Based

Defined scope — brand repositioning, product launch, go-to-market strategy, marketing audit. Clear deliverables, fixed fee.

BEST FOR: SPECIFIC INITIATIVES
OPTION 03

Full Fractional Team

Strategy + complete execution under one roof. Fractional CMO + SEO + Google Ads + Content + Web. One invoice, one strategy.

BEST FOR: FULL OUTSOURCED MARKETING
Dental Clinics Signs Shops Naturopathic Medical Clinics OBGYN Clinics Automotive Repair Shops Garage Door Repair Companies Plumbers HVAC Experts Electrician Companies Flower Shops Lawyers
THE PROCESS

How fractional leadership is embedded and scaled

Assessment first — then roadmap, execution rhythm, and quarterly resets.

01
Week 1–2
Marketing Assessment
Full audit of your current channels, spend, team, tools, messaging, and competitive position.
02
Week 2–3
Strategy & Roadmap
90-day marketing roadmap. Channel priorities, budget allocation, content plan, campaign structure, and KPIs. You approve before we execute.
03
Month 1+
Embed & Execute
Weekly strategy sessions. Team direction. Campaign execution. We operate as your marketing department.
04
Quarterly
Review & Scale
Full performance review against KPIs. Strategy adjusted based on what’s working. Budget reallocated to highest-performing channels.
OUTCOMES

What fractional leadership delivers

Strategy, execution, and reporting under one accountable partner — without a $340K+ payroll line.
Roadmap delivery
30
Days — full marketing roadmap delivered at the start of every engagement
Engagement models
3
Ongoing retainer, project-based, or full fractional team
Execution included
100%
Strategy AND execution — SEO, Ads, Content, Web — all under one team
Average engagement length
12+
Months — most clients stay because results compound over time
CLIENT STORIES

Real businesses
Real results

"

Basar Optimization made digital marketing easy. My website started ranking within weeks.

C

Carl Lambert

Local Business

"

Their SEO strategies have made a big difference for our business.

P

Phil Nash

Business Owner

"

Rankings improved within months. They delivered exactly what they promised.

S

Sarah K.

E-Commerce

"

Our Google Ads cost per lead dropped 40% in the first two months.

J

James T.

Professional Services

"

Transparent, responsive, and results-focused. The best agency we've worked with.

A

Ammar J.

Tech Company

FAQ

Answers to the questions
We get every week

What is a fractional CMO?
+
A fractional CMO is a senior marketing executive working part-time or on contract — providing the strategy, leadership, and accountability of a full-time Chief Marketing Officer without the salary, benefits, or equity commitment.
Is this right for small businesses?
+
Yes. It’s most valuable for businesses between $1M and $20M revenue with a marketing budget but no senior strategic leadership. If you’re doing “random acts of marketing” without a clear strategy, this is exactly what you need.
How many hours per week does the fractional CMO work with us?
+
Engagement level is customized. Most clients start at 5–10 hours/week, scaling based on priorities. We scope every engagement individually during the assessment call.
Do you manage the marketing execution too?
+
Yes. Our full-service fractional model combines strategy and execution. SEO, Google Ads, content production, and website development are all executed by our team under the strategic direction of the fractional CMO.
How do we measure success?
+
We set KPIs during the strategy phase — tied to lead volume, cost per acquisition, organic traffic growth, and revenue attribution. Monthly reports track these in plain English.
30
Minutes is all it takes to know if we’re the right fit. No hard sell. No commitment required.
Free 30-minute strategy assessment
Custom proposal within 48 hours
Performance-first — we don’t get paid until you see results
ACCEPTING NEW CLIENTS

Ready to stop guessing and start growing?
Let’s assess your marketing.

Book a free 30-minute strategy assessment. We’ll audit your current marketing setup, identify your biggest gaps, and recommend the right engagement model.