005 — FRACTIONAL MARKETING
Fractional Marketing —
Fractional Marketing —
CMO-Level Strategy Without the CMO-Level Price Tag
The average CMO salary is $340,000+. Most growing businesses need that level of marketing leadership — not the full-time payroll. We embed as your marketing leader and execution team.
PERFORMANCE SNAPSHOT
Engagement modelRetainer + Project
ScopeStrategy + Execution
CadenceWeekly involvement
LocationChicago-based
Digital Marketing Certified
Google Analytics Certified
Google Tag Manager Experts
Certified Conversion Rate Optimizers
9+ Years Experience
250+ Customers
THE CHALLENGE
You need this if any of these sound familiar.
You have marketing budget but no coherent strategy — tactics change every quarter.
You're a startup that can't justify a $340K+ CMO hire but need executive-level direction.
You have internal marketers but no senior leader aligning channel priorities.
Random acts of marketing — channels run without one scoreboard or roadmap.
WHAT WE DO
Executive leadership across strategy, execution, and reporting
One accountable partner ties SEO, paid media, content, ops, and stakeholders together.
STRATEGIC LEADERSHIP
Fractional CMO embed
Weekly leadership cadence with clear decision rights.
Marketing audit
Baseline performance, gaps, and risk across channels.
ICP definition
Segments, pain points, and proof aligned to sales.
Competitive analysis
Positioning map and differentiation narrative.
GTM strategy
Offers, channels, and sequencing by funnel stage.
Brand messaging
Voice, claims hierarchy, and objection handling.
Budget allocation
Spend rules across paid, content, and tooling.
KPI framework
North-star metrics tied to revenue and pipeline.
PLANNING & EXECUTION OVERSIGHT
90-day roadmap
Prioritized initiatives with owners and dates.
Campaign direction
Briefs, milestones, and QA across channels.
Vendor management
SLAs, scopes, and integration with internal teams.
Team leadership
Rituals, prioritization, and cross-functional alignment.
Hiring support
Role specs and interview scorecards for marketing hires.
MarTech audit
Stack overlap, waste, and integration roadmap.
DIGITAL MARKETING DIRECTION
SEO ownership
Roadmap, prioritization, and coordination with dev/content.
Google Ads accountability
Structure, budgets, and CPA/ROAS targets.
Content strategy
Editorial calendar tied to pipeline themes.
Email automation
Lifecycle logic aligned to CRM stages.
CRO
Landing page experiments with statistical patience.
Landing page performance
Speed, clarity, and tracking integrity.
REPORTING & STAKEHOLDER COMMS
Monthly plain-English report
What moved, why it matters, what happens next.
Board decks
Narratives investors and execs can trust.
ROI attribution
Models explained without dashboard theater.
Looker Studio dashboards
Single-pane views for spend, pipeline, and site performance.
Quarterly reviews
Reset priorities against targets and market shifts.
Operating stack we run with clients
Tools support transparency — decisions stay human-led.
SemrushMarket & SERP intelligence
GA4Behavior & conversion truth
Looker StudioExecutive dashboards
HubSpot / ActiveCampaignCRM & lifecycle automation
Slack / NotionCadence & documentation
Google AdsPaid search accountability
Dental Clinics
Signs Shops
Naturopathic Medical Clinics
OBGYN Clinics
Automotive Repair Shops
Garage Door Repair Companies
Plumbers
HVAC Experts
Electrician Companies
Flower Shops
Lawyers
THE PROCESS
How fractional leadership is embedded and scaled
Assessment first — then roadmap, execution rhythm, and quarterly resets.
01
Week 1–2
Marketing Assessment
Audit spend, stack, team capacity, and funnel leaks.
02
Week 2–3
Strategy & Roadmap
90-day plan, budgets, KPIs, and initiative owners.
03
Month 1+
Embed & Execute
Weekly leadership, vendor oversight, and campaign steering.
04
Quarterly
Review & Scale
Board-ready reporting and rescoped priorities.
VALUE
What you get with fractional leadership
Engagements flex with stage — clarity and accountability stay constant.
Roadmap
Day 30
90-day strategic plan delivered within the first month
Models
3
Retainer, hybrid, and project-based engagements
Execution
Full stack
Strategy plus hands-on oversight across channels
Reporting
Board-ready
Stakeholder narratives investors understand
CLIENT STORIESReal businesses
Real businesses
Real results
Basar Optimization made digital marketing easy. My website started ranking within weeks.
Their SEO strategies have made a big difference for our business.
Rankings improved within months. They delivered exactly what they promised.
Our Google Ads cost per lead dropped 40% in the first two months.
Transparent, responsive, and results-focused. The best agency we've worked with.
FAQAnswers to the questions
Answers to the questions
We get every week
What does fractional marketing mean?
You get senior marketing leadership and execution oversight without hiring a full-time CMO — strategy, prioritization, vendor coordination, and campaign accountability under one partner.
Who is fractional marketing best for?
Growing businesses with marketing spend but no clear strategy, startups that cannot justify a full-time executive hire, and teams stuck in random acts of marketing.
Do you execute campaigns or only advise?
Both. We lead strategy and oversee execution — including SEO, Google Ads, content, and automation — either through your team or trusted specialists.
How do you measure success?
We align on KPIs up front — pipeline, CPA, ROAS, CAC, and revenue signals — and report in plain English with dashboards stakeholders actually use.
30
Minutes is all it takes to know if we're the right fit. No hard sell. No commitment required.
Free 30-minute strategy call
Custom proposal within 48 hours
Performance-first — paid on results