01 — PAID MEDIA / PPC · LINKEDIN ADS

Reach the people who can
actually buy from you.

Basar Optimization is a LinkedIn Ads agency in Chicago helping B2B businesses reach the right decision-makers, generate qualified leads, and build measurable pipeline. We manage targeting, creative, campaigns, Lead Gen Forms, retargeting, conversion tracking, and optimization around business outcomes.

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PERFORMANCE SNAPSHOT
Average Paid Ads ROAS3.8x
Average Cost Per Lead Reduction40%+
Businesses Served250+
Client Satisfaction4.9/5
ACCEPTING NEW CLIENTS
Digital Marketing Certified Google Analytics Certified Google Tag Manager Experts Certified Conversion Rate Optimizers NEARLY A DECADE 250+ Customers
THE CHALLENGE

LinkedIn lets you target professionals. That doesn't mean you're reaching buyers.

Your audience looks impressive on paper. Your pipeline doesn't. Job titles, industries, company sizes, and seniority levels are useful targeting inputs. But reaching the right-looking people is not the same as reaching people with a reason to buy. We build audiences around your actual ideal customer, buying committee, accounts, and business objectives.

You're paying LinkedIn prices for clicks that don't become opportunities. LinkedIn traffic can be expensive. That makes weak offers, vague messaging, broad audiences, and poor conversion tracking especially painful. Every campaign needs a clear job and a clear definition of what success looks like.

Your sales cycle is longer than your ad platform's reporting window. A B2B prospect might download something today, speak with sales next month, and become a customer months later. If you only measure form fills, you can never see the full picture. We connect campaign performance to deeper funnel outcomes wherever your CRM and data infrastructure allow it.

Your ads all say the same thing. "Industry-leading." "Innovative solutions." "Transform your business." Your prospects have seen it all before. We build messaging around specific problems, buying triggers, objections, outcomes, and audiences so your ads have something worth paying attention to.

WHAT WE DO

We turn LinkedIn targeting into a B2B pipeline engine.

LinkedIn's advantage is not that it has another audience. It's that professional data gives us useful ways to define who should see your advertising. We combine that targeting with strong offers, relevant creative, conversion tracking, and ongoing optimization.

01 — AUDIENCE & ACCOUNT STRATEGY
Ideal Customer Profile
We define the companies and people you actually want to reach based on industry, company size, geography, job function, seniority, job title, and other relevant attributes.
Account-Based Marketing
For businesses selling into defined accounts, we can build campaigns around target-company lists and buying committees rather than relying on generic demographic targeting.
Audience Segmentation
We separate audiences by role, company, funnel stage, account type, and intent so the message can match the person seeing it.
02 — CAMPAIGNS & CREATIVE
Campaign Strategy
We select campaign objectives, formats, audiences, budgets, and conversion goals based on where the campaign sits in the buying journey. LinkedIn currently supports objectives across awareness, consideration, and conversion.
Sponsored Content
We develop single-image, carousel, and video campaigns designed to earn attention in the LinkedIn feed without sounding like a corporate brochure.
Creative & Message Testing
We test different hooks, value propositions, proof points, offers, calls to action, and creative concepts to discover what gets the right audience to move.
03 — LEADS, DATA & OPTIMIZATION
Lead Gen Forms
We build and optimize LinkedIn Lead Gen Form campaigns to reduce friction and capture prospect information directly within LinkedIn where appropriate. LinkedIn describes Lead Gen Forms as pre-filled forms designed to make lead capture easier for members.
Conversion Tracking
We configure conversion measurement around meaningful actions such as demo requests, form submissions, downloads, calls, and other business outcomes.
Pipeline & CRM Measurement
Where the required CRM and data connections are available, we connect advertising activity to downstream lead quality and pipeline so the campaign can be evaluated on more than form volume.

The platform gives us targeting. The data tells us what to do with it.

We use LinkedIn's advertising and measurement ecosystem alongside analytics, tagging, CRM, and reporting tools to connect audience targeting with actual business outcomes.

LinkedIn Campaign ManagerCampaign setup, audience targeting, objectives, bidding, budgets, creative, delivery, and performance analysis.
LinkedIn Insight TagWebsite activity, conversion tracking, audience building, retargeting, and campaign optimization. LinkedIn recommends the Insight Tag for measuring website conversions and building retargeting audiences.
LinkedIn Conversions APIConnect online and offline conversion data with LinkedIn to improve measurement across the customer journey and provide stronger conversion signals.
Google Tag ManagerFlexible implementation and management of LinkedIn and other marketing tags without hard-coding every tracking change.
Google Analytics 4Independent website and behavioral measurement to understand what happens after a prospect clicks through from LinkedIn.
CRM & Lead DataConnect lead and customer information where supported so campaign performance can be evaluated against lead quality, pipeline, and revenue rather than just clicks.
THE NEXT GENERATION OF B2B ADVERTISING

LinkedIn knows who your buyers are. Now the marketing needs to keep up.

Predictive

Predictive Audiences

LinkedIn's predictive audience capabilities can help advertisers identify audiences likely to take a desired action based on available signals. We use automation as an input to strategy, not as a replacement for knowing who your customer actually is.

ABM

Account-Based Marketing

When you know the companies you want to win, there is no reason to spray ads across an entire industry and hope someone important notices. We can combine account lists with professional targeting to reach the people inside your highest-value target companies.

Qualified

Qualified Lead Optimization

B2B lead generation should not stop at "someone filled out a form." Where the appropriate LinkedIn and CRM capabilities are available, we can work toward stronger signals that distinguish qualified opportunities from low-value submissions. LinkedIn's current conversion ecosystem supports connecting deeper conversion data for optimization.

CAPI

Conversions API

LinkedIn's Conversions API can connect online and offline data directly with LinkedIn. That means campaigns can be measured against more of the customer journey rather than relying entirely on browser-based website tracking.

Creative

AI-Assisted Creative

LinkedIn introduced new creative tools in 2026, including AI-assisted ad drafting, AI ad variants, brand-kit functionality, flexible ad creation, and personalization capabilities. That makes creative iteration faster, but the strategic question remains the same: what message should this audience actually see?

Funnel

Full-Funnel B2B

Not every prospect is ready for a demo after seeing one ad. We build campaigns around the buying journey, using awareness, consideration, retargeting, lead generation, and conversion campaigns where they make sense. LinkedIn itself organizes campaign objectives across awareness, consideration, and conversion.

THE PROCESS

From target accounts to qualified pipeline.

We build LinkedIn campaigns around the way B2B buying actually works. That means defining the audience first, giving people a reason to engage, measuring what happens next, and optimizing from evidence.

01
Days 0–7
Audit & Define
We review your existing LinkedIn campaigns, targeting, creative, offers, conversion tracking, landing pages, CRM setup, and historical performance. Then we define your ideal customer profile, target accounts, buying roles, and campaign objectives.
02
Days 8–14
Strategy & Build
We build the audience structure, campaign architecture, offers, creative requirements, Lead Gen Forms or landing pages, tracking framework, and testing plan. The goal is to know exactly who we're trying to reach and why they should care.
03
Days 15–30
Launch & Learn
Campaigns go live with measurement in place. We evaluate audience delivery, engagement, creative response, lead quality, conversion rates, and acquisition costs. Early data tells us what deserves more attention and what deserves less budget.
04
Days 30–90+
Optimize & Scale
We refine audiences, rotate creative, improve offers, adjust budgets, test messaging, tighten conversion paths, and connect deeper funnel data where possible. We scale what produces qualified opportunities, not whatever happens to generate the cheapest click.
PROOF

We care about the leads after the lead.

Results vary by industry, audience, offer, sales cycle, competition, creative, budget, website, CRM infrastructure, and starting account condition. Performance figures shown represent aggregate or representative client results and are not a guarantee of future performance.
Average Return on Paid Advertising
3.8x
Basar's reported average return across client paid advertising campaigns. ROAS is most meaningful when conversion values accurately reflect actual business economics.
Cost Per Lead Reduction
40%+
Our broader client performance data shows that stronger targeting, conversion tracking, creative, and campaign optimization can materially reduce acquisition costs.
Businesses Served
250+
Basar has worked with businesses across healthcare, professional services, technology, retail, and other growth-focused industries.
Revenue Growth in a Client Campaign
185%+
A Basar client campaign generated 185%+ revenue growth over 12 months through paid advertising and conversion tracking. That result is specific to the individual client and should not be interpreted as a guaranteed LinkedIn Ads outcome.
CLIENT STORIES

Real businesses
Real results

"

Basar Optimization made digital marketing easy. My website started ranking within weeks.

C

Carl Lambert

Local Business

"

Their SEO strategies have made a big difference for our business.

P

Phil Nash

Business Owner

"

Rankings improved within months. They delivered exactly what they promised.

S

Sarah K.

E-Commerce

"

Our LinkedIn Ads cost per lead dropped 40%+ in the first two months.

J

James T.

Professional Services

"

Transparent, responsive, and results-focused. The best agency we've worked with.

A

Ammar J.

Tech Company

FAQ

Answers to the questions
We get every week

A LinkedIn Ads agency manages paid advertising campaigns designed to reach professional audiences on LinkedIn. That can include audience strategy, company and job-title targeting, account-based marketing, campaign setup, creative development, Lead Gen Forms, retargeting, conversion tracking, optimization, and reporting. At Basar Optimization, we focus on connecting LinkedIn advertising to qualified leads, pipeline, customer acquisition cost, and revenue where the necessary data is available.
The cost depends on your advertising budget, number of campaigns, audience complexity, creative requirements, targeting strategy, tracking setup, CRM integration, and amount of ongoing optimization required. We scope the management work around your actual requirements rather than treating every B2B advertiser as the same account. Your advertising budget is separate from the management fee and is paid directly to LinkedIn.
It can be, particularly when your ideal customers can be defined by professional attributes such as company, job title, industry, function, or seniority. LinkedIn's targeting system is built around professional data and also supports company and contact targeting, retargeting, and other matched-audience approaches. But expensive B2B clicks do not become profitable simply because they came from LinkedIn. The offer, audience, creative, sales process, and conversion tracking still have to work.
Yes. LinkedIn supports company targeting and matched-audience capabilities that can be used for account-based marketing. Campaigns can be built around target companies and then layered with professional attributes such as job function, title, seniority, or industry. This makes LinkedIn particularly useful for B2B businesses with a defined ideal customer profile or account list.
Because we do not measure a B2B campaign by how many forms appeared in a spreadsheet. We look at the entire system: target accounts, decision-makers, offer, creative, landing pages, tracking, lead quality, sales pipeline, and business economics. And because Basar also handles Google Ads, Meta Ads, SEO, web development, analytics, CRO, and content, we can see where LinkedIn fits into the broader growth engine instead of pretending every marketing problem is a LinkedIn problem. Sometimes the campaign is the problem. Sometimes the offer is the problem. Sometimes sales is the problem. Our job is to find out which one.
30

Minutes to know if we can scale your business. No hard sell.

  • Free strategy call
  • Custom growth plan in 48 hours
  • We hit your target, or the next month is on us — after the first 90 days.